Really proud to show off this epic illustration for Bradford NHS. Big thanks to Rob at RPA for being great.
Article taken form The Telegraph and Argus by Clair Lomax.
This bright new artwork is to become the public face of the district’s NHS trust which provides health and social care for people with mental health and learning disabilities.
The distinct images, from artist and illustrator Matt Sewell, depict the Bradford, Airedale and Craven district, all served by Bradford District Care Trust.
The image will be at the centre of the Trust’s communications style distinguishing it from other mental health providers.
Chief executive Simon Large said: “It’s important we continually challenge the stigma associated with mental health and learning disabilities.
“I hope the image creates a positive message that speaks to local people and their communities. We’ve worked closely and consulted widely with staff, service users and carers to come up with this distinctive, engaging design.”
The image will be on all trust communications including the website, information leaflets and posters.
Barry Seal, chairman of the Care Trust, said: “I hope people from across the district like it and begin to recognise the design being associated with us. We have the ability to take any section of the picture and use it as part of our communications.
“Our partners, service users and carers will be seeing much more of it across our web pages, letters and leaflets over the coming months.’ Paul Foulton, a service user, said: “The new image is tremendous. It’s really good how it shows all the different communities in one picture. I can’t wait to see it all around the Trust.”
Harry Hardman, a service user, said: “The new image is great. I love the Ribblehead Viaduct drawing, it’s really good. I like the Bolton Abbey picture too.”